PROFESSIONAL ART SUPPORT FOR YOUR BUSINESS. 23.05.2019 – Posted in: lifestyle

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DEFINING YOUR BRAND AS A JOURNEY OF SELF – DISCOVERY.

Branding is one of the most important aspects of any business, large or small, retail or B2B. For successful companies, brand equity is the most valuable asset they own. It gives a meaning to specific products or services and makes it to stand out from the competition by creating a unique brand image in consumers’ minds. Good branding is the secret weapon to success. It increases the value of your offering and make your business be able to scale. Important thing is that branding creates a human connection with your customers. In the end, a brand is a person’s good feeling about your. As a general rule, products have limited life cycles, but brands — if managed well — last forever.

BRAND ELEMENTS:

YIN DESIGN – INTERNAL IDENTITY

First Step – is to define a mission and core beliefs of the company. It helps to see a clear Vision and build brand architecture as a solid System. That will support to achieve your business goals and provide a template for decision-making in future development.

YANG DESIGN – EXTERNAL IDENTITY

Second is to reflect it in visual presence. Creating BRAND BOOK (corporate visual identity guide that unite all content design: logotype, watermarks, visit cards, menu, advertising, signboard, illustrations, presentation, video and animation, web design, socials etc.), PRODUCT DESIGN and INTERIOR SPACE DESIGN for your business. All that will transmit your brand identity to the people and should be created in one corporate style.

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“Any idiot is able to make a deal, but to build a brand you need talent, faith and perseverance. Successful brands have a stronger effect on emotions. In the future, social responsibility will fall on them, as they are able to really influence the fate of people, entire countries and the whole world. ”

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ALLY☾ is here to assist you in all steps creating your brand and help you make your dream come true. We are dedicated to your growth and we wish you success!

✍  ally@space.cat W/a +34 663 23 88 00