BRANDING 23.05.2019 – Posted in: lifestyle

BRANDING & VISUAL IDENTITY IS AN IMPORTANT PART OF SELF REALIZATION IN CONTEMPORARY WORLD. FOR SUCCESSFUL COMPANIES, BRAND EQUITY IS THE MOST VALUABLE ASSET THEY OWN. WE HELP TO BUILD PERSONAL BRAND IDENTITY AND STYLE, CREATING LOGO DESIGN, BOOK ILLUSTRATIONS, WEB, SHOP WINDOWS AND OTHER GRAPHICS.

WHO ARE WE¿

ALLY© is founded and headed by Russian designer Aleona Tverskaya-Kudrevich, based in Spain / Mallorca. She has profesional education in Industrial / Product Design and also post graded in Art Direction and Business Development. Over 15 years She is dedicated to help people find Personal Image and create or transform their Space. In 2005 She has launched ALLY© as a solid design solution for people, looking to improve their lifestyle and business.

We realize exclusive Real Estate projects, creating SPACE as a Masterpiece. Transforming and uplifting it’s value. Aesthetic and functionality are important components of any interior design. That directly affects Space productivity, increases merchandise selling and improves a Lifestyle. You can chose any of our services separately or get the StartUp Pack, where we take care of all creative process and assist You from choosing a property to opening the doors of your business or home.

__________

OUR SERVICES:

__________

WHO ARE OUR CLIENTS¿

  1. Real estate investors 
  2. Property and business owners
  3. Construction companies

__________

WHAT ARE YOU GETTING? HOW WE WORK STEP BY STEP:

1. FIRST STEP – RESEARCH AND QUOTATION. Meeting at the project location. Professional look at the potential and capabilities of the property. Understanding your need.

2. SECOND STEP – CREATING A DESIGN VISION. After signing the contract, we make all necessary to create design project in shortest time frame.

3. THIRD STEP – PRODUCTION. Time to build your Dream! After Design Project is approved – we transpass it to you in digital format or assist you choosing print shop and production company to print all necessary designs.

__________

As a general rule, products have limited life cycles, but brands — if managed well — last forever.

Branding is one of the most important aspects of any business, large or small, retail or B2B. Is the process of giving a meaning to specific company, products or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition’s. Branding aims to establish a significant and differentiated presence in the market that attracts and retains customers.

The objective is to attract and retain loyal customers by delivering a product that is always aligned with what the brand promises.

It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company or its product. This combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity, or even the message communicated. In the end, a brand is a person’s gut feeling about a specific product or company.

From behemoths like Apple to businesses that are just starting out, it’s evident that good branding is the secret weapon to success.

Branding materials to communicate your brand:

  • Logotype, visit and gift cards, menu, advertising or training materials, signboard etc.
  • Web design. Today your website becomes extremely important. In most cases it will be your major branding vehicle. It shows your presence on the market and helps to establish visual communication with your clients. The website reports on the importance of branding within marketing strategies and how it empowers companies and shapes consumer behavior around the world.
  • Illustrations, that can be used for a wide range of digital and published products: magazines, posters, flyers, books, teaching materials, storyboards, animations etc. We use different art techniques such as: drawing, painting, collage, digital art etc to create art. Depending on the purpose illustration can be realized in expressive, realistic or highly technical way.
  • Each our design is unique, created for your particular need and style preferences.

BRAND BOOK

The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.

This will eventually take the form of brand guidelines (sometimes called a brand bible.) This is a tangible document that will reflect and support your business goals, differentiate you from competitors, resonate with customers, provide a template for decision-making and precipitate ideas for future marketing campaigns. Keep in mind that you can add to and update your guide as your company scales or changes direction. Apple’s nearly 200 page style guide has undoubtedly morphed over the years, expanding to include proper usage of all their latest product names as well ways to localize for their expanding international markets. Firefox, on the other hand, keeps things simple with an interactive webpage that denotes the separate entities of the brand and ties it all back to its core principles of philanthropy. Facebook’s guide walks through each feature on the platform, provides proper usage and includes helpful do’s and don’ts.

Who does it affect?

  • Consumers: As discussed above, a brand provides consumers with a decision-making-shortcut when feeling indecisive about the same product from different companies.
  • Employees / shareholders / third-parties: Besides helping consumers to distinguish similar products, successful branding strategies are also adding to a company’s reputation. This asset can affect a range of people, from consumers to employees, investors, shareholders, providers, and distributors. However, if you feel like the brand understands you and offers products that inspire you, you would probably desire to work for it and be part of its world.

BRAND BOOK ELEMENTS:

  • Brand Architecture
  • Unique Value Proposition Analysis
  • Mission to achieve Vision / Brand Vision Capture
  • Logo, watermarks and Tagline Creative (branded business cards etc)
  • Brand Vision / Tone and business desc (branded business proposal, letterhead, and invoices)
  • Modern Graphic Design
  • Content Creation / Content Design
  • Video and Animation
  • Internal / External Identity
  • Packaging design. Is the silent salesman that will grab busy consumers’ attention in-store. It informs consumers about the product’s properties and visually differentiates the brand from the competition on-shelf.
  • Product positioning
  • Tradeshow Booth Design / Space design
  • Digtial Prescence / Socials
  • Website Design
  • WordPress Blog Design
  • E-Commerce Design and Implementation
  • Customized PowerPoint or Keynote slides Presentation

BRANDING – MARKETING – GROWTH

Once you’ve defined your brand and build up your brand book, is time to get the word out. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.

Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product – and customers will pay that higher price.

The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it’s not just the shoe’s features that sell the shoe.

Advertising is a powerful tool to create and shape a brand universe as it is very visual and tells a story about the product and company.

SOCIAL STRATEGY

  • Content Strategy
  • Social Media Strategy
  • Social Platform Consolidation
  • SEO (Search Engine Optimization)
  • Social Media Integration
  • Email Marketing
  • Drip Campaigns
  • Google Ad Words Services
  • Facebook / Instagram Social Selling Ads
  • Mobile First / Mobile Responsive Web Design
  • User Experience (UX)
  • User Interface Design (UI)

MARKETING

  • Detailed Marketing Strategy
  • Marketing / Sales Collateral
  • Vision & Mission Communication
  • Business Plan Creation
  • Strategic Advice
  • Pricing Strategy
  • Promotional Direction
  • Social Media Coaching
  • Strategic Planning
  • Event Planning

Defining Your Brand

Defining your brand is like a journey of business self-discovery. It requires, at the very least, that you answer the questions below:

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What’s qualities do you want them to associate with your company?
  • Research. Learn the needs, habits and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think.
  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
  • Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
  • Be true to your brand. Customers won’t return to you – or refer you to someone else – if you don’t deliver on your brand promise.
  • Integrate your brand. Branding extends to every aspect of your business – how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
  • Be consistent. We placed this point last only because it involves all of the above and is the most important tip we can give you. If you can’t do this, your attempts at establishing a brand will fail.

A better brand means better marketing and communicative design

Once you’ve nailed down exactly who you are as a brand, it becomes much easier to market it. Your brand bible, coupled with ongoing market research and analysis, should give you a tactical advantage in determining the best way to market your products. Do you focus on traditional marketing like radio and billboard, or is your potential customer more swayed by viral Youtube videos and Snapchat filters? Marketing can be a mix and match of tactics, but be careful of spreading yourself too thin. By continually consulting your brand guide, you should be able to focus your efforts on the tactics that really matter.

For instance, Apple spends next to nothing on paid advertising and relies mostly on product placement and media buzz. Once you’re lured in, they hook you with the art of copy. Take a look at the Apple Macbook product page. Like every other computer brand, technical specifications are listed, but most of the prime real estate is focused on copy that is customized to their target demographic. Instead of display resolution, you’ll see phrases like “tactile vibration,” “retina display” and “multi-touch gesture.” Imaginative buzzwords? Sure. But at a $154.1 billion valuation (87% more than second-ranked Google), Apple’s reign as the world’s most valuable brand  depends on such innovative marketing.

At the end of the day, marketing is the process that brings you the leads and sales but branding is the foundation upon which you build your reputation and customer loyalty.

Branding increases the value of your offering and make you stand out from the competition. Branding elevates your offering from a commodity to a unique product, allowing you to charge a premium.

Important thing is that branding creates a human connection with your customers.

The art of storytelling lets you engage with customers on an emotional level and achieve a customer loyalty.

“Any idiot is able to make a deal, but to build a brand you need talent, faith and perseverance. Successful brands have a stronger effect on emotions. In the future, social responsibility will fall on them, as they are able to really influence the fate of people, entire countries and the whole world. ”

__________

WHAT STYLES WE WORK WITH¿

• Classic • Functionalism • Minimalism • Modernist • Fusion • Hi-Tech • Loft • Eco-organic • Ethnic • Rustic • Boho • Art Nouveau • Pop Art • Mediterranean • Scandinavian

__________

YOUR IMAGE IS IMPORTANT

For successful companies, brand equity is the most valuable asset they own. ALLY© creates professional Brand Book, that includes all your visual presence – interior design and visual identity in One. Making your image solid, so your customers could easily remember and identifícate You from others on the market.

__________

I’m here to answer your questions and help you to create your dream home or business come true.

✍  ally@space.cat W/a +34 663 23 88 00